JOINT BASE SAN ANTONIO, TEXAS – A national business association launched a new personal branding search engine in July to help transitioning Soldiers catapult their career search.

The U.S. Army Installation Management Command has teamed up with the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes program that has opened its online web tool for employers to search the database of service member resumes – at no cost.

“This is the best transitioning tool that I have seen over the past eight years,” said Mitchell Lee, IMCOM G3 Integration/Synchronization Team. “It’s where a Soldier can be constantly evaluated or vetted by employers after only a one-time upload.”

This is the next step in a program that launched in March 2013. The résumé engine was designed to be a next generation online tool specifically for Soldiers. It was so successful, Hiring Our Heroes invested in this new feature to make it even better.

“The success of the Personal Branding Résumé Engine has inspired us,” said Ross Cohen, senior director of HOH at the USCCF. “This new employer search feature will bring us to a heightened level of participation. It’s something all of our users really want to see happen.”

Branding is what it is all about in employment application these days. It is how transitioning service members and veterans market themselves to employers.

“The Résumé Engine uses the same type of technology as TurboTax, with easy drop downs and hints,” said Lee. “Our veterans are now able to create an effective, one-page resume and a 90-second elevator pitch to share at a job fair or networking event. This is great.”

This new feature is much more than a military occupational specialty translator. The Resume Engine factors in the entirety of a veteran’s military service including awards, deployments and military schooling.

“Unlike other search engines, this is free,” said Lee, “The new addition of an employer search feature now allows jobseekers to add their completed resumes to a database, which is searchable by employers at absolutely no cost.”

The goal of this feature is to level the playing field for small businesses and help companies of every size find quality candidates. You can’t go wrong if you are in search of employment.

Employers are required to set up an account at www.resumeengine.org/employer and they will be vetted by the USCCF before receiving access to the database. Once approved, employers can search by keyword, job-level and geography.

“In the first week of the search feature rollout, more than 400 companies signed up to access the resume bank,” said Cohen. “Almost immediately those signups generated more than 200 database searches to our Soldier resumes. This is the kind of result we were hoping for.”