DALLAS – Online shopping with the Army and Air Force Exchange Service is easier than ever thanks to a refresh of the organization’s official website, www.shopmyexchange.com, in preparation for the key holiday selling season.

Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.

Easy-to-find buttons for key features such as sales, customer service, online account management and Military StarTM Card service also are now conveniently placed at the top of the page, and the product search bar is more prominent within the site’s layout. In addition, the shopping cart feature is consistently positioned on the right side of all product pages.

“Revamping www.shopmyexchange.com is part of the Exchange’s ongoing effort to make shopping, whether online or in stores, easier and more intuitive for military families all over the world,” said the Exchange’s Senior Vice President of eCommerce John Engroff. “Staying current and competitive in an ever-growing online retail market is essential to the Exchange’s mission and provides added value to our authorized patrons worldwide.”

Other new features include social media buttons that connect users with a direct source for exclusive discounts, new product announcements and local store events via Facebook, twitter, Pinterest and YouTube.