FORT LEE, Va. (Feb. 8, 2018) -- The new Outreach Team from the Family and MWR directorate has started getting out into the community to increase awareness of programs on the installation.
“This team will reach out to the Fort Lee community about upcoming events and programs,” said Megan Green, marketing manager for FMWR. “The team will be set up at various locations on post giving out information about FMWR programs and events, conducting surveys and giving out prizes. They also are available to attend FRG events, unit events and more. We can have the team at events at night and on the weekends.”
The first major promotion for the team was the Super Bowl, and Green said there were great results.
“The team set up outreach tables at the IHG Hotel, the Bowling Center and at CASCOM,” she said. “The Sustainers' Pub and TenStrike Bowling Center were both packed for the big game and many people said they decided to go after hearing about it from the Outreach Team.”
With a transient population here, Green said it’s important to reach out to let people know about the great events on the installation.
“We started this team in an effort to better inform the community about all of the awesome programs and events that FMWR offers here on Fort Lee,” she said. “We must always be out telling the community about all of the resources available to them here at Fort Lee.
“It is a constant challenge that marketing faces to always be out informing our customers,” Green said. “Our advertising outlets, like the website and social media are great, but we love any opportunity to conduct face-to-face outreach. It is a great opportunity to interact with our customers and we love that.”
Another perk of this team is they will have prizes to give away when they are out and about.
“In the next few weeks, the Outreach Team will be set up at CASCOM, the PX, PXtra, IHG Hotel and more,” Green said. “When they are in public buildings, we will be posting on our Facebook page – www.facebook.com/fortleefmwr – where to find them and what giveaway or prizes they might have.”
For those interested in having the FMWR Outreach Team attend an event, contact Megan Green at email@example.com. The Outreach Team can bring a variety of fun activities with them to any event.