Reusable, recyclable bags have really caught the attention of commissary shoppers who want to help protect the environment. Shoppers have purchased nearly 2 million of the reusable bags since commissaries began offering them in October 2007.
Three new bags have been added to DeCA’s stock assortment for 2009: a larger green bag, a thermal green bag and a sturdy canvas bag.
“These additions should result in increased sales of reusable bags and give our earth-friendly customers what they need to ‘go green’ when they shop,” said Linda Callery, a commissary management specialist in DeCA’s marketing business unit.
Another “green” initiative that has caught on with commissary shoppers is the compact fluorescent bulb, or CFL – the swirl-shaped bulbs found in the commissary’s household goods aisle.
DeCA has increased its selection of the energy-saving bulbs for fiscal 2009, adding new compact fluorescent smart packs. Displays and shippers have helped sales of CFLs continue to grow and expand.
According to DeCA marketing officials, household penetration of CFLs is only around 20 percent of the average home’s energy bill, according to the U.S. Department of Energy Web site, so there is still a long way to go in expanding this category.
“We are committed to being an environmental leader in the food marketing industry,” said Philip E. Sakowitz Jr., DeCA director and chief executive officer. “Everyone benefits from these initiatives – customers, our installation partners, the agency and most importantly, the environment.”